Subway

There is a commonly held belief that Helvetica is the signage typeface of the New York City subway system, a belief reinforced by Helvetica, Gary Hustwit’s popular 2007 documentary about the typeface. But it is not true—or rather, it is only somewhat true. Helvetica is the official typeface of the MTA today, but it was not the typeface specified by Unimark International when it created a new signage system at the end of the 1960s

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2. underground-signs reblogged this from subwaytheme
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4. oliviapener reblogged this from jondecastro and added:

   this has NOTHING to do with running or marathons or anything… i saw it today and i had to repost it because it’s so...

5. jondecastro reblogged this from subwaytheme and added:

   Definitely an interesting story for New Yorkers who want to know..

6. subwaytheme posted this